From one web hosting affiliate to another, I think we can agree on something — bringing in more sales would be great. In a market that seems to be the most saturated it’s ever been, seeing conversions has become increasingly difficult. After all, if you think about how huge the Internet is nowadays, it makes sense. With every affiliate added into the mix, the more crowded it’s going to feel. So, how do you overcome this?
As a content creator for over 10 years now, I’ve learned a lot about affiliate marketing and how to properly create interest amongst an audience. You can achieve this in a variety of ways. Below are seven tactics that I have seen success with.
1. Know the product
If you’re promoting a product, you need to understand how it works. This will help greatly when it comes time to recommend it to others, and this could not be more true with a web host. There are thousands of web hosts to choose from nowadays. It’s actually to the point where it’s kind of ridiculous. However, with a bit of knowledge and experience on your side, converting new customers shouldn’t be a problem.
Having been a HostPapa customer for a little while now, I’ve gained a solid understanding on how to “sell” their hosting services — particularly the WordPress hosting packages. Going this route is likely the easiest for customers who are new to web design, hence why I tend to also mention the fact that Elementor is included. The easier things are for the customer, the better.
2. Write honest reviews
How many times have you read Amazon reviews on a product before buying it? It’s important to set up expectations, so I always make sure to go over the positives and negatives of anything I purchase. The same can be easily said for web hosts.
When reviewing a web host, it’s critical that you are always honest. If you’re not honest and your reviews scream commission potential, people are going to see right through that and immediately turn their heads. Focusing on what works is great, but don’t forget to mention a few drawbacks. Keeping things feeling balanced gives off a vibe of confidence. And let’s not forget — nothing is perfect, right?
3. Set up a resources page
Whenever I design a new website, one feature I always implement in a resources page. This is typically a one-stop destination showcasing a variety of products and services that work for me. For example, Di Franco Media has a Resources page that makes it easy for creators to find a web host that I can recommend with confidence, as well as some marketing tools and royalty free music.
Having a resources page instills confidence in your website visitors, thus resulting in a greater chance that you’ll convert additional web hosting sales. Just remember to know the product and be honest in your reviews.
4. Feature web hosts appropriately
Do you see the HostPapa logo located at the top of this website? It’s small and out of the way, yet easily accessible provided someone is interested in learning more. That’s what you need to do — make it known that you are affiliated with a web host, but don’t be obnoxious about it.
I get it, you want to convert sales and make some money. But like anything in life, you need to limit your promotional material and only feature it when appropriate. Including too many affiliate links can quickly become spammy. Try to focus on areas of content that make the most sense. It also helps to look at things from the perspective of customers. What do you want to see when doing research on web hosts?
5. Promote discounts
Ah, discounts… Wonderful, wonderful discounts. When it comes to promoting web hosts, there’s a whole slew of savings worth exploring. These can usually be taken advantage of by signing up for a web host’s email newsletter. HostPapa, for example, occasionally alerts its affiliates of upcoming promotions with steep discounts, which can be very useful for preparing new content and attracting attention.
If you are a well established affiliate with your web host, they may even be nice enough to set up an exclusive deal tied to your brand. Reach out and show that you’re interested. It never hurts to ask. Di Franco Media is fortunate enough to be partnered with HostPapa; see more here.
6. Create relatable content
Reviews aren’t the only form of content you should be writing. Focus your efforts on blog posts that relate to the web host you’re affiliated with. This very post is an excellent example of just that. It’s content that relates to HostPapa, but at the same time I’m using it as an opportunity to help others by sharing resourceful advice. If you are not sure where to begin, below are a few additional examples from Di Franco Media to consider:
- Is Elementor Pro Worth it?
- The Fastest Way to Get Your Website Listed on Google
- 3 User Friendly Website Builders You Need to Try in 2019
7. Don’t lose focus
Finally, don’t get distracted! Seriously. I’ve been there many times. I get excited about starting a new project, create all kinds of original content to promote a particular web host or two, and then I move onto something else. It’s not that I lose interest, because I will always be into this sort of thing. It’s just that there is so much new content to take in and explore, that I want to accomplish as much as I possibly can.
To help stay focused, I recommend dedicating specific times of the day to different projects. Personally, I work best at night, so most of my web design and affiliate projects receive updates during the after hours. This can vary for everyone, so try to find a routine that works best for you.
Have any questions about becoming a web host affiliate? I’m always happy to lend a hand. Just reach out via the Contact page. As for the existing affiliates, I wish you luck. Get out there and create something awesome!